BARRIERS IN ONLINE MARKETING, FEAR IN CONSUMERS’ MENTALITY

Published in Scientific Bulletin. Series F. Biotechnologies, Vol. XXII
Written by Gabriela-Lucica MĂRGĂRIT, Radu-Cristian TOMA, Dana BARBA, Diana CONSTANTINESCU-GROPOȘILĂ

Technology has transformed the mentality in retail business is done with leading players shifting to mobile devices specific platforms. Through about 19 million internet connections which were in first semester of 2016 in Romania, users made a traffic of almost 2,7 million terabytes. More and more people discover how easily can be to use internet, to find any information on a smartphone, a tablet or a laptop or desktop. A year before, in 2015, about 48% of consumers used the internet but only 17% also for buying some products and services online, comparative with an average of 63% European consumers. First and second barriers in mentality to buy online are online payment security and lack of transaction people to people. The aim of this work was to update the information regarding internet access and usage by the Romanian consumers.

[Read full article] [Citation]

MARGARIT G.L., TOMA R.C., BARBA D., CONSTANTINESCU-GROPOSILA D. 2018, BARRIERS IN ONLINE MARKETING, FEAR IN CONSUMERS’ MENTALITY. Scientific Bulletin. Series F. Biotechnologies, Vol. XXII, ISSN 2285-1364, 229-232.


The publisher is not responsible for the opinions published in the Volume. They represent the authors’ point of view.
© 2012 Scientific Bulletin Series F.“Biotechnologies“. All Rights Reserved. To be cited: Scientific Bulletin Series F.“Biotechnologies“.
Powered by INTELTECH DEVELOPMENT.