ISSN 2285-1364, ISSN CD-ROM 2285-5521, ISSN ONLINE 2285-1372, ISSN-L 2285-1364
 

HIGHLIGHTING THE INFLUENCE OF BROCCOLI MICROPLANTS (BRASSICA OLERACEA VAR. ITALICA) ADDITION TO VEGAN YOGHURT ON THE FINAL CONSUMER PURCHASING PREFERENCES

Published in Scientific Bulletin. Series F. Biotechnologies, Vol. XXIX, Issue 2
Written by Oana LIVADARIU, Alexandra ADAM

Microplants (microgreens/sprouts) = MMS, are used for their culinary versatility and potential health benefits. By nutrient composition and bioactive compounds, MMS are considered edibles with significant contribution in modulating oxidative stress and inflammation in the human body. This paper explores the theoretical and practical aspects of incorporating broccoli MMS into vegan yoghurt to assess their influence on consumer purchasing preferences. The study outlines an effective protocol for cultivating and integrating broccoli MMS with comestible substrate into plant-based yoghurt formulations. The experimental process included sensory evaluations of the final products conducted by a trained panel and an on-line consumer survey. The results, presented through detailed charts and analysis, highlight the sensory attributes, consumer acceptance, and purchasing behaviours influenced by the addition of broccoli MMS. This study provides valuable insights into the potential market appeal of functional vegan yoghurt enriched with broccoli MMS and its implications for consumer preferences.

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© 2019 Scientific Bulletin Series F.“Biotechnologies“. All Rights Reserved. To be cited: Scientific Bulletin Series F.“Biotechnologies“.

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